Slashdot reports that Apple has sent a "cease and desist" email to bluwiki, a public wiki site, demanding the removal of postings there by those who are trying to figure out how to write software that can sync media to the latest versions of the iPhone and iPod Touch.
Short answer: Apple doesn't have a DMCA leg to stand on.
At the heart of this is the iTunesDB file, the index that the iPod operating system uses to keep track of what playable media is on the device. Unless an application can write new data to this file, it won't be able to "sync" music or other content to an iPod. The iTunesDB file has never been encrypted and is relatively well understood. In iPods released after September 2007, however, Apple introduced a checksum hash to make it difficult for applications other than iTunes to write new data to the iTunesDB file, thereby hindering an iPod owner's ability to use alternative software (like gtkpod, Winamp, or Songbird) to manage the files on her iPod.
The original checksum hash was reverse engineered in less than 36 hours. Apple, however, has recently updated the hashing mechanism in the latest versions of the iPhone and iPod Touch. Those interested in using software other than iTunes to sync files to these new iPods will need to reverse engineer the hash again. Discussions about that process were posted to the public bluwiki site. Although it doesn't appear that the authors had yet figured out the new iTunesDB hashing mechanism, Apple's lawyers nevertheless sent a nastygram to the wiki administrator, who took down the pages in question.
Here are just a few of the fatal flaws in Apple's DMCA argument.
Where's the "technology, product, service, device or device"?
The DMCA provides that:
No person shall manufacture, import, offer to the public, provide, or otherwise traffic in any technology, product, service, device, component, or part thereof, that ... is primarily designed or produced for the purpose of circumventing protection afforded by a technological measure that effectively protects a right of a copyright owner....
The information posted on the wiki appeared to be text, along with some illustrative code. Nothing that I saw on the pages I was able to review would appear to constitute a "technology, product, service, device, component, or part thereof." In fact, the authors had apparently not yet succeeded in their reverse engineering efforts and were simply discussing Apple's code obfuscation techniques. If Apple is suggesting that the DMCA reaches people merely talking about technical protection measures, then they've got a serious First Amendment problem.
Who owns the copyrighted work?
The iTunesDB file is not authored by Apple, nor does it appear that Apple has any copyright interest in it. Instead, the iTunesDB file on every iPod is the result of the individual choices each iPod owner makes in deciding what music and other media to put on her iPod. In other words, the iTunesDB file is to iTunes as this blog post is to Safari -- when I use Safari to produce a new work, I own the copyright in the resulting file, not Apple.
So if the iTunesDB file is the copyrighted work being protected here, then the iPod owner has every right to circumvent the protection measure, since they own the copyright to the iTunesDB file on their own iPod.
Where's the access control?
The contents of the iTunesDB file is not protected at all -- any application can read it. So, as a result, the obfuscation and hashing mechanisms used by Apple to prevent people from writing to the file cannot qualify as "access controls" protected by Section 1201(a) of the DMCA.
Apple might argue that the checksum hash prevents people from preparing derivative works, which means that it's a "technological measure that effectively protects the right of a copyright owner" (as noted above, however, it's the user, not Apple, who owns any copyright in the iTunesDB file). The DMCA, however, does not prohibit circumvention of technical measures that are not access controls, although it does restrict trafficking in tools that circumvent these measures. But, as mentioned above, there are no "tools" on the bluwiki pages.
What about the reverse engineering exemption?
Apple's lawyers also appear to have overlooked the DMCA's reverse engineering exception, 17 U.S.C. 1201(f), which permits individuals to circumvent technological measures and distribute circumvention tools "for the purpose of enabling interoperability of an independently created computer program with other programs, if such means are necessary to achieve such interoperability, to the extent that doing so does not constitute [copyright] infringement."
Enabling iPods to interoperate with "independently created computer programs" (like gtkpod, Winamp, and Songbird) is precisely what the reverse engineering exception was intended to protect.
Where's the nexus to infringement?
Finally, Apple's DMCA theory fails because any "circumvention" that might be involved here has no connection to any potential copyright infringement. Two decisions by federal courts of appeal (1, 2) have held that without a nexus to potential infringement, there is no violation of the DMCA. And here, it's hard to see how reverse engineering the iTunesDB checksum hash can lead to any infringement of the iTunesDB file -- after all, the reverse engineers presumably aren't interested in making piratical copies of the iTunesDB file. Instead, they just want to sync their iPhones and iPods using software other than iTunes. No infringement there.
Of course, without more than the bare "cease and desist" emails sent by Apple's lawyers to bluwiki, we can't know for certain what other DMCA arguments they may have had in mind. But I certainly can't see any DMCA violation here based on Apple's nastygrams thus far.