The Electronic Frontier Foundation submission to the consultation on the Practical Application of the United Nations Guiding Principles on Business and Human Rights (UNGP) to the Activities of Technology Companies. The first part of our submission focuses on the utility of the UNGP as a self-regulatory tool in assuring that social media content moderation practices are consistent with human rights principles. The second part focuses on the privacy and data protection implications of Extended Reality Technologies (XR), which include Virtual Reality (VR) and Augmented Reality (AR), contributing to session one, “Addressing human rights risks in business models.”