A California law enacted in October 2023 has put a spotlight on potential restrictions on data brokers’ ability to assemble and sell information on individuals. Under the new law California residents will ultimately be able to click a single online delete button that would direct all covered data brokers to delete information regarding an individual who takes such action. Information about individuals obtained from data brokers plays a large role in how the internet ecosphere functions and widespread opt-outs could broadly impact current industry operations. This development could lead to further similar state actions or spur legislative or regulatory action at the federal level.
- Alysa Hutnik – Partner, Kelly Drye
- Christopher Oswald – Executive Vice President, Head of Law, Ethics & Government Relations, Association of National Advertisers
- Michael Signorelli, Partner, Venable LLP
- Hayley Tsukayama – Associate Director of Legislative Activism, Electronic Frontier Foundation